Rootanian

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FEATURED PROJECTS

Bombay Times Lounge

PODCAST | NON-FICTION | SHOW
1080 HD

Rootanian partnered as a strategic production house and creative partner for Bombay Times Lounge — a premium celebrity-led content IP by The Times of India featuring Rani Mukerji, Kiara Advani, Riteish Deshmukh, and Genelia D'Souza. Rootanian handled format development, production, and post-production, delivering premium celebrity content with episodes crossing 5M+ views and strong audience engagement.

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FEATURED PROJECTS

Bharat Petroleum Corp. Ltd.

CONTENT IP | NON-FICTION | CAMPAIGN
1080 HD

For Bharat Petroleum, Rootanian developed She-r-dil — a Women’s Day branded content IP featuring five emotion-led films celebrating women at work. As a creative agency and production house, Rootanian handled scripting, creative direction, film production, and post-production, delivering a high-impact campaign focused on emotional engagement and brand recall.

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FEATURED PROJECTS

DHL x Mumbai Indians

AD FILM | MUSIC ANTHEM | SPORTS CAMPAIGN
1080 HD

For DHL and Mumbai Indians, Rootanian developed a large-scale music anthem campaign featuring Rohit Sharma and key Mumbai Indians players. As a creative agency and production house, Rootanian handled conceptualisation, music production, choreography, sports content production, and post-production — delivering a premium fan-driven sports campaign with strong audience engagement and brand recall.

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FEATURED PROJECTS

Duroflex Sound of Sleep

CONTENT IP | DIGITAL FILM | BRAND INTEGRATION
1080 HD

For Duroflex, Rootanian developed Sound of Sleep 2.0 — a multilingual branded content IP built around music and lullabies as a unique brand solution. Featuring Armaan Malik, Siddharth Mahadevan, and Mahalaxmi Iyer, the campaign was executed across 5 languages with new lullabies written and produced by Rootanian end-to-end.

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FEATURED PROJECTS

Kajaria Ă— RCB

AD FILM | SPORTS PARTNERSHIP | BRAND CAMPAIGN
1080 HD

For Kajaria Tiles and Royal Challengers Bangalore, Rootanian created premium sports brand films featuring Smriti Mandhana, Richa Ghosh, and Shreyanka Patil. Rootanian managed scripting, celebrity integration, production, and post-production — delivering a high-energy campaign with strong digital engagement, brand visibility, and premium sports recall.

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FEATURED PROJECTS

Torrent Group x Gujarat Titans

CORPORATE FILM | BRAND CAMPAIGN | HEALTHCARE
1080 HD

For Torrent Group and Gujarat Titans, Rootanian created a premium corporate brand film blending business, healthcare, and cricket. As a creative marketing agency and production house, Rootanian handled scripting, brand integration, film production, and post-production — delivering a high-impact visual campaign with strong brand credibility and recall.

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You Bring The Why,
We Shape The Story !

  • Creative Marketing Agency

    Creative Marketing Agency

    Rootanian is a Creative Marketing Agency and Production House delivering brand strategy, branded content, sports marketing, celebrity-led campaigns, content IPs, ad films, corporate films, and digital campaigns across sports & non-sports categories with its presence in India, Canada and the US. Blending strategy, culture, creativity, and premium production, we help brands build visibility, audience engagement, and long-term brand value. With great attention to detail and deep research-driven execution, Rootanian creates impactful campaigns and high-quality visual content across entertainment, sports, FMCG, healthcare, lifestyle, and corporate sectors, designed to make brands unforgettable.

  • Production House

    Production House

    Rootanian is a full-service production house built on precision, planning, and premium execution. With handpicked directors, DOPs, camera crews, technicians, and post-production artists, every project is executed with cinematic quality, technical excellence, and seamless coordination. Focused on high production value, efficiency, and timely delivery, Rootanian handles ad films, corporate films, branded content, sports campaigns, celebrity-led shoots, and digital content production with refined finishing and complete client satisfaction.

  • Brand Identity & Consultancy

    Brand Identity & Consultancy

    Rootanian provides Brand Identity & Consultancy services focused on building clear, impactful, and culturally relevant brands across sports & non-sports categories. From brand strategy, positioning, and communication to logo design, visual identity, packaging, and brand guidelines, we help brands define who they are and how they connect with their audience. Through research-driven creative solutions, we create strong brand identities designed for visibility, consistency, and long-term brand value.

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INTRODUCTION - NAINA TOOR

Founder's Story

Rootanian’s Founder Naina Toor, brings over two decades of experience across media, entertainment, brand strategy, and creative communications. Her career spans leadership roles at Star India TV Networks, Sony Pictures Networks India, and UTV Software Communications, where she played a key role in launching and building several major channels, including Sony Sports Network. 

With a strong focus on attention to detail, ownership, reliability, and execution excellence, she founded Rootanian with the vision of creating a creative marketing and production studio that delivers meaningful, effective, memorable brand communication, content IPs, and strategic brand growth partnerships.
She also heads Rootanian Sports, a dedicated vertical focused on creating powerful brand engagement and content IPs through the world of sports. 

Her vision is to establish Rootanian as a trusted creative partner for brands across India while steadily expanding into global markets.

A Creative Marketing Agency and a Production House built for brands that want to be remembered, not just seen. Rootanian blends sharp strategy with powerful storytelling to create work that cuts through the noise, across advertising, digital, content, and brand identity. From concept to execution, we don’t just build campaigns, we build narratives that hold attention and drive impact.

The sports vertical of Rootanian, where culture meets competition. We craft high-impact sports content, athlete-led films, branding, and fan-first campaigns that live beyond the game. Whether it’s building a team’s identity or creating moments fans can’t scroll past, Rootanian Sports turns sport into story, and story into scale.

ROOTANIAN IN A NUTSHELL

CHECK OUT OUR BRAND AV

Thank you team Rootanian, for your partnership over the last few months. Both IPs developed for our golf tournament, KDGT 2025- The Leadership Fairway and Legends on the Links, were thoughtfully curated and received strong engagement from our audience.

Your end-to-end involvement, clear understanding of the brief, and on-ground collaboration with our wider team played a key role in helping us deliver high-quality content. The content brought together voices from business and cricket in a format that felt fresh and well-aligned with our objectives.

Looking forward to more such collaborations in the future.

Meghna Ramchandani - Executive Director, Marketing & Communications at Grant Thornton Bharat LLP
Big cheers to the Rootanian Team for absolutely knocking it out of the park with the Contest AV and creatives for Kellogg India!
Stunning visuals, next-level creativity & flawless execution, all delivered way ahead of time!
Your passion, precision, and hustle truly stands out.
Huge Respect to each one of you
Monil Tanna - Sr. Customer Marketing Manager, Kellogg’s
We’ve been associated with Rootanian Canada for over a year now, and it’s been a fantastic partnership. The team is highly responsive, understands the nuances of our market, and brings a strong creative and strategic approach to everything they do. For our various products, they’ve delivered impactful Amazon A+ content, along with well-researched strategy, creative posts, and videos that have helped strengthen our brand presence and drive sales. We continue to collaborate with them and truly value the relationship.
Amar Mann - Pharmaris Canada
Team Rootanian has been an incredibly dependable creative partner. Whether it’s strategic thinking or standout design, their forte lies in delivering exactly as per the brief — always with impeccable turnaround time.

We’ve collaborated on multiple projects, including the Kajaria Ceramics x RCB Women’s Premier League team association, where they seamlessly handled everything from concept development to the final brand film and other digital content &assets. This campaign went on to win Gold at the DIGIXX 2023 Awards in the Sports Association category.

Led by Naina, the team is agile, collaborative, and razor-sharp in execution. A truly reliable and creative partner.

Arun Rao - Head of Sports ( HAVAS PLAY )
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